"We learned more in the past two days than in the past two years!"

-Ellen Christie
Morton’s Steakhouse

PURPOSE

To increase group and event sales and to assist the sales manager’s activities as they pertain to maximizing revenue.

  1. Introduction
  2. Selling vs. Servicing vs. Administration Self Analysis
  3. Three pitfalls of event and restaurant sales
  4. Identifying new accounts
    1. With new accounts
    2. Within existing accounts
  5. How to make winning presentations
  6. Accelerating the rapport building process with customers
  7. Identifying your strengths and weaknesses